Micro mobility cities: let your children make you money! | Tamy Ribeiro | TEDxLuxembourgCityWomen


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Cities are gridlocked and air quality in many cities is already at crisis point. New mobility services are entering the market and promise to improve traffic and quality of life, but cities are not following the speed of innovation. Putting a regulatory framework in place that adapts to the pace of the constantly innovating mobility sector is a challenge. It is time to change! Tamy Ribeiro is a Brazilian entrepreneur and founded her first company at the age of 22. After 13 years of experience in online travel, Tamy moved to mobility when she joined Wunder Mobility, helping the company to identify opportunities and partnerships that amplified its expansion from 1 to over 100 cities. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx <br> <h3>Auto Generated Captions</h3>

I’m fascinated with contemporary cities
that are for new mobility service some
of them are such a beautiful mess
because they offer new mobility service
if you’ve been to Paris or San Francisco
this is not something you pick up this
is something you step over for a long
cities have had full control of the
transportation systems government bodies
put process in place to control mobility
but in the last few years new mobility
service have been integrated into the
ecosystem and it’s disrupted everything
because let’s be honest it was not
implemented that well I’m a mother and I
think that all parents here today would
agree these brand of chaos is a little
bit like parenting as parents you know
that it’s important to allow your kids
to have access to information in to
adapt to a modern Road or they will be
left behind but if you don’t keep it
under control and monitor the users the
benefits might turn from positive to
unbearably negative I have the pleasure
of having my kids in the audience today
it is the first time that they’ve comes
to watch Mama’s speech and they are
probably willing to kill me right now
for mentioning them how many of you are
parents here today raise your hands
please good how good are they ergo in
any system when they want something many
politicians right but my kids are not a
smiley calm Obama version they are more
like a political version of doctor few
after being conflicted on his show
I shouldn’t say anything else or they
would be so embarrassing
okay maybe I should but just a little
bit they’re 10 in 14 years old tip coach
inators trying to test their limits and
go the last mile to get what they want
but the truth is I don’t just want to
embarrass my kids I want to engage them
chew and I guess mobility isn’t bad
exciting topic for them so let’s do
something here now that we entertain
them a little more and embarrass them a
lot more let’s do an analogy here where
cities are parents and operators are
crazy bold teenagers now you’re ready to
discuss why it is so important for
cities to have control over operators
where are my operators I ready operators
how could you happen
technology to optimize mobility service
is fundamental the prediction for the
coming years for cities is exciting and
terrifying the proportion of the global
population living in urban areas has
risen from half in 2000 to 57% now and
it’s predicted to reach 70% by 2050 that
means that today we have four point two
billion people holder together to enjoy
all the pleasures that big cities can
provide and dads directly affects the
way we move from A to B I mean we’re in
Luxembourg today and for those who
actually leave a work here I’m probably
preaching to the choir right the average
community time in Luxembourg in 2015 was
32 minutes can anyone here gasps how
many minutes you spend on average today
more much more not much yet yes
79 minutes more than double in less than
four years that’s insane and what is
Luxembourg’s that the government’s
desperately looking for mobility
alternatives just top these numbers but
what did look Samberg mama may urge you
and rebel birds tried to launch their
service here no no but why not mama
because I said so
that’s what we do right but what is
happening in Luxembourg is not an
isolated case however the mobility for
structure ver eyes a lot depending on
the region and this is quite interesting
when we look at Europe we have limited
roads in urban areas but often a good
public transportation system when it
comes to the u.s. the infrastructure is
created based on private cars with many
large roads but catching public
transport can be like acting ready for
God and when it comes to emerging
markets your lives like waiting for God
I’m Brazilian so I’m allowed to say it
when I live in Rio I used to spend an
average of 3 hours per day commuting to
work but this is not just in Brazil when
I move it to Germany I began working
with mobility and the first markets that
I work at wave was Manila the most
congested city in the roads and Delhi
the most polluted sitting the roads
Manila this is what traffic looks like
their next level right if you’re like it
should be in the comfort of a taxi you
were gonna sit there and watch things
pass by your window motorbikes runners
snails if it wasn’t so hot and here
wasn’t so polluted walking would be the
best mode of transport for sure dally
can you imagine
community work every day in these chaos
you see more cows the number drivers on
the road and trust me even if you are
not religious if you take a truck to
Caniggia during peak hours you will be
praying to all 330 million into God’s
that you survived the trip I love urban
chaos McDonald’s Starbucks binges
but I’m not here to talk about food and
birds I’m here to talk about mobility
and more specifically about new mobility
its impact and importance today we have
fans and haters of new mobility service
all around the world and I don’t blame
those who judge it weird type of
vehicles are germinating from the street
and spreading everywhere like gremlins
after the rain you remember them right
time chains as well as consumer needs
and demands keep that in mind
Muppets bikes scooters these services
that were supposed to bring convenience
have unfortunately for some cities start
to become extremely inconvenient but is
there solution how can we solve the
problems caused by new technologies the
response is simple with newer
technologies but the most important
stakeholders in this specific scenario
are our parents aka our cities the
problem is our childlike o prayers and
our parental AI governments don’t often
speak the same language it is that
challenge to put a regulatory framework
in place that adapts to the pace of the
constantly innovating mobility sector
and getting this right is crucial for
innovative mobility service to enter the
market and for cities and citizens to
benefit from this rather than just
suffering from the disruption of it
today regulations don’t follow the speed
of innovation in CDs a struggling to
understand the market and take control
of the situation
parents here is a question we all know
very well allow or not to allow that’s
the question but here’s what’s tricky
how can you allow something that you
don’t understand where this vehicles
being placed then who are using them
where are the benefits and even scarier
what are the dangers
it is time for cities to get smarter and
take control back disrupters wants
innovate cities want to follow the rules
but why it is so important to encourage
our children dudes your kids can make
you rich the Smart City concept has the
potential to boost economic development
in global cities by over five percent
and deliver at least 20 trillion dollars
in additional economic benefits by 2026
data is the same show to enable
decision-makers to plan build and
maintain your mobility ecosystems in a
better way
transparency is a must-have when it
comes to optimization and mobility
produces a huge amount of data every
single second and it’s not only
important to provide this overview to
cities mobility is one of the key
drivers of economies around the road if
you increase efficiency and quality of
its mobility service you are
automatically impacting economy and
quality of life of its citizens imagine
how smart cities would be if they had
real-time data of their public service
summit – private operators and
individuals or by integrating even more
data such as traffic violation air
quality and pollution we have a lot of
discussions going on around data privacy
today and yes we must be careful with
the way we use it but it tastes far from
being a villain mobility data is one of
the key drivers of economies around the
road now imagine if cities could have
access to their data and have the chance
to pen build and maintain direct mobile
checkout system based on facts first
series or parents this solution is not
to say no right away or stop them series
and parents must understand that the
road is constantly changing and it’s
important to adapt to we have so much
learned from this crazy audacious and
aspiring innovators our children they
are the ones who will change the road
and if you were smart you try to get
and learn from them as much as you can
cities it is time to take care of your
kids you are gonna love them I promise
you but it’s your responsibility to
check they are going while at school if
they are parking their vehicles in the
right zone if they are treating their
colleagues well and if it’s necessary
you must recognize that you are wrong
and I just your own rules you are
responsible for setting up their tone of
voice the way how they deal with the
road around them and of course you
should punish them if necessary but also
cheer when they succeed because their
success is your success and if you
understand them and do your job well you
will see that their actions will be an
extension of yourself and a great way to
spread their own values to all of your
citizens as we are all part of our
cities in some way we are all parents
here today new mobility represents
change it is different Redco and it
changed everything that we know and that
we understand it is like seeing your
kids wearing ripped jeans listening to
dubsteps yes it is weird but it can also
represent change for the better these
kind of service we will celebrate the
transition to sustainable mobility and
impact our lives and generations to come
the speed of impact in the future is
directly related to the decisions that
we take today and to make sure that we
are ready to impact the road in a
positive and efficient way we must ask
ourselves are we the kind of parents
that restrict our children so they
become carbon cutouts of who we are or
are we the kind of parents that
encourage our children so they become
better versions of ourselves thank you

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